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About Us

Humble Beginnings

We are a family-owned business founded in 1951 In the bustling Durban south suburb of Clairwood.

The business was originally set up as a record bar, we began to stock various other items such as bicycles, electronics, gas products, etc.

In 2016 reins were handed over to Sameer Mahomed our managing director who opened two more retail outlets selling furniture and homeware.

In 2019 after running into difficulties with local suppliers we took control and started two manufacturing plants to produce our sofas / couches and beds

Manufacturing Affordable Quality

We manufacture our own products allowing us to sell quality products that’s easy on the pocket.

We Sell It All

We call ourselves We Sell It All because it is our vision to become a major player in the e-commerce sphere and to "Sell It All".

Our Vision

We aim to become a major industry player in the e-commerce and b2b sphere, as well as launching new platforms for our customers to facilitate the sale of their products.